Common properties:

Shelf-stable, dry mix
Seeds, grains, seasonings
“A label you can read. Ingredients you can trust.”
Vegan (or is plant-based a better word?)
Add liquid, stir, rest, bake (or fry)-most often water but can also add beer or wine or salad dressing or etc.

Claims:

• Gluten-free
• Dairy-free
• Soy-free
• Nut-free
• Low sodium
• High fiber
• Excellent source of protein
• Excellent source of iron
• Low glycemic
• Sugar-free
• Cholesterol-free
• Keto flatbread and all burger mixes are excellent sources of iron. The Classic Flatbread is not considered an excellent source of iron.

Advantages:

• Simple enough for kids to prepare
• Great for the budding chef
• Flatbread products can be enhanced to create sweet or savory versions
• No end to creativity
• No refrigeration required
• Conversational piece
• Nutrient-dense
• No aftertaste
• Flatbreads can be moist and thick, or thin and cracker-like
• Plant-based replacement for comfort foods like burgers, meatballs, tacos